Is digital marketing new to you? You’re probably sitting there, trying to educate yourself, but are confused by all the terms thrown about like “KPI” and “CTR.” The world of digital marketing is rich with terms like these. Initially, it can appear as if you’re trying to read a mysterious code. Our team is here to help you interpret that “code” in your own way.

Digital Marketing: What Is It?

The term digital marketing refers to any kind of marketing done online, including search engine optimization (SEO – there’s your first!), email marketing, and social media marketing. 

The Social Media Marketing Glossary

Above The Fold

You can define content as being “above the fold” as any content that shows up before a user has to scroll. Which content should appear above the fold on your website? It’s time to emphasize your most relevant content, your H1 tag, and your call to action! Customers may press the back button if they don’t know what they’re doing when they land on your site.

B2Bs and B2Cs

B2C (business to consumer) and B2B (business to business) are words that describe how the business in question interacts with customers. You are going to have to rethink your strategy if you aim to target businesses instead of customers. The most effective social media platforms for B2B companies can be different from those for B2C companies. Advertising to other businesses will probably differ from advertising to consumers. Don’t forget who your audience is!

Bounce Rate

The bounce rate is the percentage of visitors who only view one page after landing on your site. Your website’s bounce rate can be found in Google Analytics. A high bounce rate may indicate the need for some changes. You’re more likely to move up search results if you have more pages viewed and time spent on your site.

CPI – Cost Per Impression

CPI is a measure of how many times your ads appear on a site, regardless of whether users view or interact with them. You can think of this as marketing’s “reach,” but reach measures how many people actually see your content. Impressions measure how many times your content was shown. Both help to build brand recognition in different ways.

CTA – Call To Action

Call to action buttons attract customers and ask them to click, buy, or fill out an email form, among other things. Call-to-actions can be used in ads, email campaigns, and even on your website. Your CTA should be BIG, bold, and able to catch the attention of your customers. A good CTA is also short and sweet. When someone visits your website, they should know what you want them to do right away, whether it’s to shop, sign up for emails, or check out your latest products.

CTR – Click Through Rate

A click-through rate shows the number of times users click an ad. The CTR is calculated by taking the total number of clicks and dividing it by the number of impressions (the number of times your ad was shown). Next, calculate the percentage from that number. CTR is a helpful indicator of how useful and relevant your ads are for users. The type of advertising and the network matter when it comes to CTR. 

Engagement Rate

Everything from Facebook posts, tweets, and Instagram posts has engagement rates. Engagement rates show how many users interact with your posts. Were there a lot of comments on a specific post? Was that blog shared by many people? Customer engagement is generally related to the quality of your content, which is related to SEO. Search engines will see you as an authoritative source in your industry if users interact with your website and social media platforms.

KPI – Key Performance Indicator

KPIs are in every type of marketing. It’s how you measure results. A KPI can be any type of analytic, like click-through rate, engagement rate, bounce rate, etc. 

Lead Generation or Lead Nurturing

Marketers use these terms interchangeably. The term lead generation simply means how you generate leads for your business or how you get the attention of any potential customers. After someone becomes a lead, you will have to nurture them until they become a customer. This is usually done with a sales funnel. You can nurture leads through emails, re-targeting on social media, or by calling your potential customers.

SEO – Search Engine Optimization

Search engine optimization, or SEO, is how to get your site to the top of search engines. A lot is put into SEO, including selecting the keywords you want your company to rank for, optimizing your pages for those keywords, writing blogs, and obtaining backlinks.

Thank You Page

Thank you pages are essential for e-commerce businesses. Customers go through the purchasing process, but conversion rates aren’t tracked on this site. You can track ROI with a very basic thank you page. 

Your website can have a thank you page, even if you don’t sell products online. This will help you track your conversions and see where your customers are coming from. 

Final Thoughts

Hopefully, you learned a few new marketing terms today. Knowing what they are can help you measure your ROI, create better ads, and know when something appears wrong with your campaign.

Are you ready to use these terms when talking about your brand? Give us a call at (314) 537-7974. 

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