Podcasting has been around since the 1980s, yet it didn’t really start to take off until about 2004 with the rise of iPod and other digital audio playback devices. Now, in 2018, it is still widely used as a means to establish authority by experts in various fields. Although video is still highly regarded as […]
Facebook IS invading your privacy. Hardcore. Even when you’re not using the platform on your desktop, tablet, or mobile device it is continuously collecting data that it later uses for marketing and advertising purposes.
Gaining a thorough comprehension of human psychology can be a huge asset to your digital marketing endeavors. A recent post by Facebook and Napster founder Sean Parker regarding hacking of human psychology sparked plenty of controversy on the web. So much controversy that at a recent Axios event he spoke in-depth regarding Facebook and how […]
Yesterday, the micro-blogging platform otherwise known as Twitter, officially rolled out its new 280 character tweeting limit. For over a decade the platform has been notoriously known for its 140 character limit. Call it a signature asset. Well, at least it was for the past 10 years!
Media has long turned digital, replacing old-fashioned ways of receiving information within our day-to-day lives. Whether it’s social media interaction, advertising, or news consumption we are simply immersed within a digital media world. When you consider various trends and how they shift, you can begin to imagine digital marketing as a constantly moving target. On the […]
When it comes to marketing in the digital world, the human aspect is needed. What does this mean? Well, according to current trends, fluff approaches and the old car salesman tactics are dead with regards to social media marketing. By connecting with your audience on a more personal level, you’re building more trusting relationships.
Any customer is also a human being. A lot of companies tend to forget this rather quickly. We as human beings have deep appreciation for acknowledgement. Recognition and appreciation is an ego-booster but more so pure admiration. In the earlier days of marketing customers were swayed with brand equity. Especially true in the case of major […]
Recently the popular image-driven social network Instagram announced the launch of new business tools features. This is a companion to its newly introduced Instagram business profiles. Now every business that has a Facebook business page is eligible for usage of Instagram’s business profiles. Although imperfect the social media platform is making strides for improvements.
The widely popular Snapchat messaging application announced a new feature. Memories will soon become available for all public users. Although as of currently Snapchat made a statement indicating that such feature will not be available for a few months. This is yet another cool addition to the recent trend of feature additions the messaging application has embarked […]
In today’s digital world the business marketplace moves at a much faster pace than ever before. The evolution of the modern consumer has forced companies to rethink their marketing techniques. Consumers are simply far more informed, tech-savvy, and intelligent about the information they absorb on the internet.