From the Digital & Social Media Vault

A collection of our thoughts, experience, and advice to help your business be human-centric and personal.

Most brands make notorious SEO mistakes. Many of those mistakes cost them reputation, traffic, and ultimately potential new business opportunities. SEO is a challenge to navigate in itself left alone mitigating common mistakes. In this article, we break down the 10 most common mistakes that you should avoid.

Instagram Reels or TikTok? Or both? The debate on short-form video content is one that has been going on for a while now. It's important to understand the application of Instagram Reels vs TikTok and how it will benefit your brand. In this article we talk about the nuances of both so you can execute …

Responsive web design isn't just a "pretty" thing. It is a necessity for modern web design but also for an optimal customer experience. Responsive web design is of utmost importance for mobile-centric user engagement and SEO benefits. In this article, we talk about some of the key factors necessary for optimal responsive web design.

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Additional Digital Marketing Thoughts

How do you tell better brand stories? Why does storytelling matter so much in B2C and B2B space? Relatability, vulnerability, transparency, value, and authority are …

Most paid media campaigns fail due to a lack of a clear objective. Even more so, being able to consistently chase that objective over the …

The right website platform for your business makes all the difference in the world. It is the virtual storefront of your brand. Our personal choice …

Storytelling is a powerful method and basic human psychology that can be used for business success. Storytelling goes back ages but in modern-day business and …

Paid media campaigns require a strategic approach to ensure you achieve the results you have set. In order to accomplish that it's important to define …

Building/redesigning a new website for your business is a lot like building or renovating a house. It is a multi-step process that requires a strategic …

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