Instagram Reels or TikTok? Or both? The debate on short-form video content is one that has been going on for a while now. It's important to understand the application of Instagram Reels vs TikTok and how it will benefit your brand. In this article we talk about the nuances of both so you can execute more tactically on Instagram Reels, TikTok, or both platforms.
How do you tell better brand stories? Why does storytelling matter so much in B2C and B2B space? Relatability, vulnerability, transparency, value, and authority are all things that play into modern storytelling for business. In this article, we break down the 10 tips you can use for better brand storytelling.
Navigating the social media chaos is challenging, time-consuming, confusing, and it requires a strategic approach. Very much like everything else. There are so many variables at play and it can be difficult to stay on top of them. Check out this 15-point ultimate social media marketing checklist to help you stay plugged into the social matrix.
Recently, billionaire and Tesla founder Elon Musk announced a rebrand of Twitter. An entity he purchased for $40 billion which is now officially known as ‘X’. There has been a lot of controversy and conspiracy theories even ever since the rebrand. Here’s what we know about ‘X’ as it stands.
Social media video is more or less a necessity in any digital and social media marketing mix. Although many companies are still shying away from it. Here's why you need to start using social video immediately to boost your brand's potential in the digital stratosphere.
Social media media has become an integral part of any successful marketing strategy. It offers businesses an unprecedented opportunity to connect with their target audience, build brand awareness, and drive sales. However, navigating the social media landscape can be tricky, and many businesses unknowingly fall into common pitfalls. In this blog post, we will explore the ten most common mistakes businesses make with their social media marketing initiatives and provide insights on how to avoid them.
Social media is constantly evolving with all the changes and new features being introduced. It's a job on its own to stop on top of latest trends and patterns so we break down a few of those in this article for 2023.
One big misconception about social media is that many likes and followers leads to more sales opportunities. It’s in fact the complete opposite and we break that down in this blog post.
The new Meta Verified feature recently launched by Facebook and Instagram has everyone talking. From questions regarding validity, authenticity, and value, everyone is talking is wondering if the subscription service is worth it.
Modern digital marketing is a lot like a rat race. There are so many moving variables and essentials to know on how to remain strategic, tactical, and coordinated. In this article we break down some of those essentials you should be aware of to keep your business human-centric