Tips for Boosting Your Facebook Organic Reach

Organic visibility is critical for building necessary social proof behind your brand. Now more than ever due to all the snake and oil and fakeness on social media. In our latest article we talk about the nuances of boosting your organic reach on Facebook that will benefit your business. 

Understanding and effectively leveraging algorithms is crucial for businesses striving to maintain a strong online presence. Facebook, with its extensive user base and diverse content, is no exception. Navigating the Facebook algorithm can be a game-changer for businesses looking to expand their organic reach and engage with their target audience. In this post, we’ll delve into strategies to help you better understand and work with Facebook’s algorithm to boost your business page’s organic reach and engagement.

Mastering the Facebook algorithm is an ever-changing endeavor but using some of these best practices you can definitely boost your organic reach. 

Quality Content Is King

Before delving into the intricacies of algorithms, it’s essential to emphasize the cornerstone of any successful social media strategy: quality content. Facebook’s algorithm prioritizes content that is relevant, engaging, and provides value to the audience. Invest time and effort in creating high-quality posts, including eye-catching visuals, compelling captions, and, when appropriate, links to relevant articles or resources.

Know Your Audience Inside Out

Understanding your target audience is pivotal in crafting content that resonates with them. Use Facebook Insights to gain valuable demographic and behavioral data about your followers. This information can guide your content strategy, ensuring it aligns with the preferences and interests of your audience.

Timing Is Everything

Posting at the right time can significantly impact your organic reach. Use Facebook Insights to identify when your audience is most active. Tailor your posting schedule to align with these peak engagement times. Consistency is key, so aim to maintain a regular posting schedule.

Engagement is Reciprocal

Engaging with your audience is a two-way street. Respond promptly to comments, answer questions, and acknowledge feedback. This not only fosters a sense of community but also signals to Facebook’s algorithm that your content is generating genuine interactions.

Leverage Different Content Formats

Facebook values diversity in content formats. Experiment with a range of media types, including images, videos, carousels, and live broadcasts. This variety not only caters to different audience preferences but also signals to the algorithm that you’re offering a dynamic and engaging user experience.

Utilize Facebook Stories

Stories are an excellent way to grab your audience’s attention. They appear at the top of the News Feed and provide a more immediate and interactive experience. Incorporate stories into your content strategy to keep your audience engaged and encourage real-time interactions.

Harness the Power of Groups

Facebook Groups can be a goldmine for organic reach. Create or join relevant groups in your niche and engage with the community authentically. Sharing valuable insights and resources can establish your credibility and drive traffic to your business page.

Avoid Engagement Bait

Facebook’s algorithm penalizes “engagement bait” – content that explicitly asks for likes, shares, or comments. Instead of resorting to such tactics, focus on creating content that naturally encourages meaningful interactions.

Monitor Analytics and Adjust Strategy

Regularly monitor your Facebook Insights to gain insights into the performance of your content. Identify trends, track what works, and adjust your strategy accordingly. This data-driven approach ensures you’re continually optimizing your content for maximum organic reach.

Stay Abreast of Algorithm Updates

The digital landscape is constantly evolving, and so are social media algorithms. Stay informed about Facebook’s algorithm updates to adapt your strategy accordingly. Following reputable industry blogs and attending webinars or conferences can help you stay ahead of the curve.

Mastering the Facebook algorithm is an ongoing process that requires a combination of quality content, audience understanding, and strategic implementation. By following these tips and staying attuned to the latest trends, you can navigate the algorithm to significantly improve your business page’s organic reach and engagement. 

Remember, authenticity and value should always be at the core of your social media strategy. Happy navigating!

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The post Tips for Boosting Your Facebook Organic Reach appeared first on Razor Sharp Digital.

Facebook is not new, and neither is the idea that if you have a business, you need a Facebook page. Facebook is by far the most popular social media platform around, with 1.56 billion daily active users. Globally, the average user spends almost an hour per day on Facebook. That’s a lot of potential time users could look at your brand!

So, how can you use Facebook to benefit your business? Facebook Pages are the “gateway” for businesses to market to users. A Facebook Page is very similar to a personal profile but allows users to “like” the business, brand, cause, or organization. Then, fans receive updates from the page on their feed, while the business can collect audience insights, chat with potential customers, and raise brand awareness. 

How to Set Up a Facebook Page

Let’s start at the very beginning and walk through the setup process of creating a Facebook page for your business. 

1. Create a Page

The (obvious) first step is to create your businesses’ profile page. To get started, go https://www.facebook.com/pages/create/, choose Business or Brand, and categorize it appropriately. Choose the name and URL for your page wisely! Now, let’s get started!

2. Add Photos

The next step to give your Facebook profile an identity is to add a profile picture. This will serve as the primary visual for your page, appearing in search results and alongside any of your content. Choose a photo that is 180 x 180 pixels. Your image will need to be square or they will prompt you to crop it. Your profile picture is your first impression, so be sure to choose something immediately recognizable, like your logo. 

Next, add a cover photo. The cover photo is the large, horizontal image that spans the top of your page. You can update it often based on specials, campaigns, or seasons. The official dimensions of a cover photo are 851 x 315 pixels. However, if your photo is not exact, you’ll have the option to drag to reposition the photo. Finally, be sure to press “Save” when you are finished.

3. Add A Description

Next, you need a description to let your audience know what your business is all about. Click “Add a Short Description” under “Welcome to Your New Page” to get started. Add one to two sentences about your business. This description will appear both on your Page and in search results, so keep it descriptive and show your brand’s personality.

4. Create A Username for Your Page

Your last step on the welcome menu is to create a username for your Page. Your username will appear in your custom Facebook URL to help people easily find and remember your Page. You have 50 characters of space to use.

5. Add a CTA (Call To Action)

In December 2014, Facebook introduced a feature to allow pages to include a call-to-action button at the top of the page. To create one, click “+ Add a Button” below your cover photo. You can choose from an array of choices depending on what you want your customer to do. You can lead the CTA to your homepage, Messenger, a landing page, a video, and many other places.

6. Verify Your Page

Have you ever noticed a tiny gray or blue check-mark next to the names of some businesses and brands? Depending on how you categorized your page, you could be eligible for a verification badge. A blue badge means Facebook has confirmed an authentic page for a public figure, media company, or brand. On the other hand, a gray badge means Facebook has confirmed an authentic page for a business or organization. A verification badge is not necessary, but it adds a sense of authority to your page and business. 

To ensure you’re eligible, confirm that your page has a profile picture and cover photo. Go to “Settings” > “General”. There you’ll find “Page Verification” where you can enter your publicly listed phone number, country, and language. You’ll receive a call with a verification code.

How To Get Likes

You want your Facebook page to be successful. To do this, you need likes. A “like” is how a user intentionally sees updates from your business in their News Feed.

Avoid Buying Likes

Buying likes may seem like a quick and easy way to make your business look credible. Beware of this. Where do these likes come from? Companies that sell likes usually use click farms, fake accounts, and even compromised accounts to reach a promised number. That means it’s unlikely that the users who like your page will ever actually engage with your content. 

The Facebook algorithm looks at engagement rates, not your number of fans. Over time, the number of fans with the lack of likes and comments can prevent your content from being seen. Additionally, Facebook monitors this type of behavior. Because of this, your page could get shut down without warning. 

So What’s The Right Way To Get Likes?

If you have taken the time to fill out the “About” section of your page thoroughly, this should happen naturally. Don’t overstuff it with keywords, but include an overview of what your business offers, proper categories, and a link back to your website. Here are some other great ways to promote your Facebook page. 

1. Share it with your network.

If you’re building a Page from scratch, consider sharing it with people you’re already connected to on Facebook. From your page’s main screen, check out the section titled “Know friends who might like your Page?” As you choose contacts, be cautious about over-promoting to people you know won’t be interested. Spammy Facebook marketing does more harm than good.

2. Invite your colleagues to like your page. 

Encourage them to share it with their own Facebook friends or include the unique link in their email signatures. Employees in departments like sales, customer service, or HR who consistently email people outside your business are often a great fit.

3. Be active!

The best way to gain page likes is to build an engaging community. Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Have you ever noticed some Pages have a green badge saying they’re “very responsive to messages”? If you’ve received a 90% response rate and an average response time of under 15 minutes over the last seven days, you too can earn this badge.

4. Share your page through your website.

Promoting your page doesn’t end on Facebook. Include social media follow buttons on your website and blog to make it easy for your audience to connect with you on Facebook.

5. Share your page with your customers and email contacts. 

There are many creative ways to let your customers know you have a Facebook presence. Place a Facebook sticker with your Page’s name in the front window or include the custom URL on your receipts. Ecommerce businesses can do likewise. Don’t forget a Page link in your email marketing, whether it’s receipts, product suggestions, content updates, or customer service messages.

6. Promote your page on other social media channels.

Sharing your page from your other social media accounts is another option, but be sure that you do it sparingly. You don’t want to annoy the Twitter or LinkedIn audience you’ve worked so hard to build.

Final Thoughts

We’ve only scratched the surface of what you can do with a Facebook business account. Stay tuned for so much more! If you are ready to get a Facebook strategy for your business, give us a call today at 314-537-7974.

The post Starting A Facebook Page For Your Business appeared first on Razor Sharp Digital.

Facebook IS invading your privacy. Hardcore. Even when you’re not using the platform on your desktop, tablet, or mobile device it is continuously collecting data that it later uses for marketing and advertising purposes.
 
A recent article by Wired magazine deconstructs the hype around Facebook’s usage of the microphone in smartphone devices and calls it complete bullshit. Well, but is it?
 
A couple of weeks ago I introduced some 24+ Hot Wheels cars to my 20 month old son Hudson. Apparently they had been collecting dust in my parents basement since around the early 2000’s. Rare collection you ask? No, I wish and if that was the case they would’ve probably been unloaded on eBay for some cash if that was the case.
 
After picking up the bag of Hot Wheels cars from my parents house I ended up bringing them to my house so my son can start digging into them. I typically carry my iPhone around just about everywhere (yes, even in the toilet to kill some time) and this time was no exception. I entered our living room, set my iPhone on the couch (some 3′-5′ feet away from where I was standing with my son) and opened the bag of Hot Wheels so my son could play on the living room floor.
 
Now, what happened after this point was truly baffling to me.
 
A good portion of my Hot Wheels cars were from an early The Fast & the Furious (2001) collection. Way before it turned into the massively successful saga with Vin Diesel, Paul Walker, and the rest of the crew. So, here we are (my son and I) sitting on the living floor and I’m chatting about the Hot Wheels F&F toys while playing with him. Chatting as in verbally sharing with my 20 month old son who by the way can absolutely comprehend my words but incapable (yet) to respond. During this time my iPhone is sitting approximately 3′-5′ feet away from us on the couch.
 
Our play time eventually came to an end (bummer). Before returning to my smartphone I grabbed my laptop to continue working on some things and ended up on Facebook there out of all places. As I began to scan through my news feed on the right-hand side out of nowhere Sponsored ads from Amazon for The Fast & the Furious Hot Wheels collection suddenly appeared. A shocker is probably an understatement.
 
I stared at the ad placement for about 30 seconds without scanning further down my news feed. It was evident to me instantly that something wasn’t right.
 
How did Facebook know that I was interested in The Fast & the Furious Hot Wheels car collection? The only way that it would’ve known this is by eavesdropping on my conversation with my son through my smartphone’s microphone and the fact that the app runs in background.
 
I’m quite baffled. Before making any further assumptions though I performed additional research to see what others are experiencing.

Is It Technologically Possible for Facebook to Eavesdrop On You?

Yes, it is but they are most definitely not eavesdropping on you. Here is why.

• Facebook would need to engage in a 24/7/365 continuous call between your smartphone and someone at FB or perhaps a terminal/computer. This is highly unlikely but definitely not impossible.
• An average voice-over-internet call takes 24 kbps @ 3 kbps of total data used. Therefore racking up 130 mbs of data per day, per user.
• There are roughly 150 millions daily active users on Facebook racking up about 20 petabytes worth of daily data.
• Facebook’s entire data storage is around 300 petabytes with a daily data intake of about 600 terabytes. Still a ton.
• Facebook would need up to 33 times more data intake in order to digest phone audio.
• If Facebook was eavesdropping on your phone calls from a smartphone you would most definitely notice it. How? Your phone would come to a screeching halt due to immense data consumption.

 
NOTE: The information in the bullet points above was acquired from Wired Magazine who previously reported a similar story.
 
So, how did Facebook know about The Fast & the Furious car collection I was toying around with my son? Technologically i seems impossible because of all the factors mentioned above. Is it that the technology used simply can not be extrapolated to the average human being due to its sophisticated nature?
 
The Amazon Echo and its rival Google Home are equipped with sophisticated technology that can learn about your lifestyle on-the-fly, adapt, and serve the right information based on your interest. How is that possible though? Is Facebook using a similar technology to pinpoint your likes and interests? Voice-to-text and speech recognition are definitely no longer considered as new pieces of technology. The Amazon Echo and Google Home depict specific keywords designated within their database in order to adhere better towards the needs of humans. Same principle, more or less that Facebook utilizes on its users in order market products and services to them.
 

Exploitation?

After deeper research it turns out that Facebook does not need to rudely solicit you in order to understand your online behavior. It already has a more sophisticated way of doing it through what is referred as ‘data onboarding’. This is the same technology that other social media platforms such as LinkedIn and Twitter utilize to monitor your online and offline activity. Data Onboarding in a nutshell pertains to the ability to transfer offline data online and be used primarily for marketing purposes. Before you ever laid a finger on the Facebook app it already knew your likes, dislikes, interests, sex, age, and probably a lot of other things that are probably considered as a breach of privacy.
 
Online privacy? There really isn’t such thing anymore. As consumers we have in most cases given up our emphasis on our privacy for the sake of access, personalization, and experience. As I explained above the entire process of data onboarding pertains to transfer of offline documents about you to an online environment. Some of that information is sold to multiple entities and eventually turns into your online reputation. Of course with your input and permission. where asked or required.

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The post Is Facebook Invading Your Privacy and Why Should You Care? appeared first on Razor Sharp Digital.