It’s no secret that the rise of audio and podcasts has fueled the craze behind allowing creators of all walks of life to forge stronger awareness around their brand. Is Facebook too late to the audio podcasting game though?
If you are looking for new ways to connect with your audience, it’s time to look at using video on your social channels. Social video is one of the biggest…
Building a brand or company in 2021 and beyond may seem like a piece of cake but in reality it’s becoming more and more difficult. The landscape, across many top…
Social media marketing is always changing and evolving. Because of this, it may be difficult to stay on top of best practices for social media and the etiquette that goes…
Social media has become a new and incredible marketing tool for businesses and brands in recent years. Trends will change every year, so we dig into some of the most…
Podcasting has been around since the 1980s, yet it didn’t really start to take off until about 2004 with the rise of iPod and other digital audio playback devices. Now,…
Facebook IS invading your privacy. Hardcore. Even when you’re not using the platform on your desktop, tablet, or mobile device it is continuously collecting data that it later uses for marketing and advertising purposes. (more…)
Gaining a thorough comprehension of human psychology can be a huge asset to your digital marketing endeavors. A recent post by Facebook and Napster founder Sean Parker regarding hacking of human psychology sparked plenty of controversy on the web. So much controversy that at a recent Axios event he spoke in-depth regarding Facebook and how the platform aimed to get inside our human brains. (more…)
Yesterday, the micro-blogging platform otherwise known as Twitter, officially rolled out its new 280 character tweeting limit. For over a decade the platform has been notoriously known for its 140 character limit. Call it a signature asset. Well, at least it was for the past 10 years! (more…)
Media has long turned digital, replacing old-fashioned ways of receiving information within our day-to-day lives. Whether it’s social media interaction, advertising, or news consumption we are simply immersed within a digital media world. When you consider various trends and how they shift, you can begin to imagine digital marketing as a constantly moving target.
On the business front, nearly 40% of all companies will be non-existent or non-practical within the next decade. Approximately 70% of all companies will attempt a digital media transition, but only 30% of those will be successful. Although digital media has reached mass adoption, many companies are still struggling with the different facets of digital marketing. Adaptation and transitioning are two of the most difficult things to accomplish. They are particularly challenging at medium-sized to larger corporations. Currently, only 10% of companies consider themselves fully digital while 47% have yet to embark on a digital transition. (more…)
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