Micro-Culture Matters: How Small Teams Shape Big Brand Identity

In today’s dynamic business environment, organizations are focusing more than ever on big visions, sprawling mission statements and brand-wide culture initiatives. While those are important, there is a layer beneath that often gets overlooked: the micro-culture of small teams. These intimate ecosystems—where work truly gets done—hold immense power to shape, reinforce or even undermine a brand’s identity.

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