GUARANTEED? Embracing the Unpredictability of Digital Marketing and Advertising

Is digital marketing and advertising guaranteed? No, it is not! Yet, so many entrepreneurs and small businesses specifically are looking for guarantees behind their digital marketing and advertising endeavors. This includes leads, sales, and revenue amongst a few. I wanted to take a moment to extrapolate the myths of digital marketing in this article. 

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The Forgotten Objective: Why Paid Media Campaigns Fail

Most paid media campaigns fail due to a lack of a clear objective. Even more so, being able to consistently chase that objective over the course of a long period of time. Many brands do not achieve the desired results, become frustrated, or simply give up. Here is some perspective for you to consider in your current or next paid media campaign initiative. 

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