It’s no secret that the rise of audio and podcasts has fueled the craze behind allowing creators of all walks of life to forge stronger awareness around their brand. Is Facebook too late to the audio podcasting game though?
Media has long turned digital, replacing old-fashioned ways of receiving information within our day-to-day lives. Whether it’s social media interaction, advertising, or news consumption we are simply immersed within a digital media world. When you consider various trends and how they shift, you can begin to imagine digital marketing as a constantly moving target. On the […]
When it comes to marketing in the digital world, the human aspect is needed. What does this mean? Well, according to current trends, fluff approaches and the old car salesman tactics are dead with regards to social media marketing. By connecting with your audience on a more personal level, you’re building more trusting relationships.
Any customer is also a human being. A lot of companies tend to forget this rather quickly. We as human beings have deep appreciation for acknowledgement. Recognition and appreciation is an ego-booster but more so pure admiration. In the earlier days of marketing customers were swayed with brand equity. Especially true in the case of major […]
In today’s digital world the business marketplace moves at a much faster pace than ever before. The evolution of the modern consumer has forced companies to rethink their marketing techniques. Consumers are simply far more informed, tech-savvy, and intelligent about the information they absorb on the internet.