ROAS, ROI, CLTV, CPM, CPC. All confusing terminology to most businesses when it comes to paid media advertising. Even more so, paid media advertising is extremely frustrating for many small businesses due to the fact that there is a lack of education and understanding. In this article you will find insight on how to get the most out of your paid media advertising campaigns.
Which CMS is the right choice for your brand? Which CMS is right for your needs? WordPress, Joomla, or Drupal. There are over 800 million websites on the internet today that run on WordPress. Although, that might not be the right choice for your business. Find out more in our latest article on how to pick the right CMS for your business.
Expertise, Authoritativeness, Trustworthiness - The real meaning behind SEO! SEO has always been about these three imperative things but many brands over the years have instead focused on attempting to cheat the system for their own benefit. Now more than ever E-A-T stands of utmost importance and in our latest blog we break down the nuances of it.
What does consistency have to do with digital marketing, business, life, and fitness? Well...EVERYTHING! Consistency is EVERYTHING. In this article we dive deeper into expanding upon the importance of consistency in digital marketing and social media to help your business become more human-centric, personal, and be able to thrive and grow.
Organic visibility is critical for building necessary social proof behind your brand. Now more than ever due to all the snake and oil and fakeness on social media. In our latest article we talk about the nuances of boosting your organic reach on Facebook that will benefit your business.
Most brands make notorious SEO mistakes. Many of those mistakes cost them reputation, traffic, and ultimately potential new business opportunities. SEO is a challenge to navigate in itself left alone mitigating common mistakes. In this article, we break down the 10 most common mistakes that you should avoid.
Instagram Reels or TikTok? Or both? The debate on short-form video content is one that has been going on for a while now. It's important to understand the application of Instagram Reels vs TikTok and how it will benefit your brand. In this article we talk about the nuances of both so you can execute more tactically on Instagram Reels, TikTok, or both platforms.
Responsive web design isn't just a "pretty" thing. It is a necessity for modern web design but also for an optimal customer experience. Responsive web design is of utmost importance for mobile-centric user engagement and SEO benefits. In this article, we talk about some of the key factors necessary for optimal responsive web design.
One of the most intricate components of modern SEO is On-Page SEO. It entails in the way certain elements come together on an individual web page to provide the best end-user experience. On-Page SEO is also a key SEO contributing factor. In this article we break down all the components of On-Page SEO you should consider for optimal success.
How do you tell better brand stories? Why does storytelling matter so much in B2C and B2B space? Relatability, vulnerability, transparency, value, and authority are all things that play into modern storytelling for business. In this article, we break down the 10 tips you can use for better brand storytelling.