Autonomous AI Agents in Marketing: The Future of Campaigns That Think for Themselves
For years, marketers have relied on AI as a tool—a way to generate copy faster, optimize bids, or analyze data. But in 2025, we’re seeing a seismic shift. AI is no longer just a helper; it’s becoming an agent. Autonomous AI agents can plan, execute, and optimize marketing campaigns with minimal human oversight. They’re not just processing instructions—they’re making decisions.