Unveiling the New ‘X’ Rebrand: A Paradigm Shift for Social Media and Social Media Marketing

Recently, billionaire and Tesla founder Elon Musk announced a rebrand of Twitter. An entity he purchased for $40 billion which is now officially known as ‘X’. There has been a lot of controversy and conspiracy theories even ever since the rebrand. Here’s what we know about ‘X’ as it stands.

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The Power of Social Video in Social Media Marketing: Why and How it Matters

Social media video is more or less a necessity in any digital and social media marketing mix. Although many companies are still shying away from it. Here's why you need to start using social video immediately to boost your brand's potential in the digital stratosphere. 

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The 10 Most Common Mistakes Businesses Make with Their Social Media Marketing Initiatives

Social media media has become an integral part of any successful marketing strategy. It offers businesses an unprecedented opportunity to connect with their target audience, build brand awareness, and drive sales. However, navigating the social media landscape can be tricky, and many businesses unknowingly fall into common pitfalls. In this blog post, we will explore the ten most common mistakes businesses make with their social media marketing initiatives and provide insights on how to avoid them.

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5 Things Small To Medium Size Businesses Should Know About Modern Digital Marketing

Modern digital marketing is a lot like a rat race. There are so many moving variables and essentials to know on how to remain strategic, tactical, and coordinated. In this article we break down some of those essentials you should be aware of to keep your business human-centric

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How Being Different and Having a Unique Approach To Social Media and Advertising Can Help You Build Your Business?

The social media and advertising space is more crowded than ever. It is precisely why it's imperative for you to stand out, be different, creative, and original. In this article we share some tips that you can utilize in order to stand out and differentiate yourself and your brand.

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