Niche Down or Burn Out: Why Hyper-Specific Targeting Is Beating Broad Ads in 2025
Gone are the days when throwing money at a broad audience produced decent results. In 2025, hyper-specific targeting isn’t just an option—it’s the standard. If your digital marketing strategy still relies on vague demographics and general interests, you’re not just wasting ad spend—you’re falling behind. This article will break down why niching down in digital marketing is outperforming broader strategies, how brands are adapting to more refined audience segmentation, and what you need to do to stay competitive.
