Media has long turned digital, replacing old-fashioned ways of receiving information within our day-to-day lives. Whether it’s social media interaction, advertising, or news consumption we are simply immersed within a digital media world. When you consider various trends and how they shift, you can begin to imagine digital marketing as a constantly moving target.
On the business front, nearly 40% of all companies will be non-existent or non-practical within the next decade. Approximately 70% of all companies will attempt a digital media transition, but only 30% of those will be successful. Although digital media has reached mass adoption, many companies are still struggling with the different facets of digital marketing. Adaptation and transitioning are two of the most difficult things to accomplish. They are particularly challenging at medium-sized to larger corporations. Currently, only 10% of companies consider themselves fully digital while 47% have yet to embark on a digital transition. (more…)