Are you looking to market your business? Look no further than LinkedIn. LinkedIn is a wonderful place for networking and growing your business. LinkedIn can be used to build brand awareness and relationships with customers. Let’s dig into LinkedIn marketing today!
What Is LinkedIn Marketing?
LinkedIn is the most professional of the social media networking websites. It isn’t just for professionals and job seekers. From making connections and establishing partnerships to generating leads and boosting your brand awareness, you can do many things with LinkedIn. That’s why LinkedIn is a great addition to your digital marketing strategy. LinkedIn is different than Facebook or Instagram as it is a professional platform designed to help you establish and reinforce business relationships.
LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions, and other business-related activities. You can find customers, employees, and partners alike on LinkedIn.
Importance of a LinkedIn Marketing Strategy
Unlike marketing on Facebook, pushing your products or services on LinkedIn is frowned upon. That’s because LinkedIn is considered a social media platform for professionals. This is why it is important to have a marketing strategy specific to LinkedIn for your business.
LinkedIn is great for creating new leads for your business. LinkedIn accounts for 80% of business-to-business leads, according to B2B marketers. 40% report seeing LinkedIn as their most effective channel for driving high-quality leads.
How To Set Up Your Account
It’s time to get started. Follow these steps to success:
Step 1: Create A Company Profile
Your first step to LinkedIn greatness is to create a company profile. It’s completely free to start your own page. Select “create a company page”. You will have three choices for the business type: small business, medium to large business, educational institution, or showcase page.
Enter your company’s name. Upload an iconic image that showcases your brand. Keep it professional.
Step 2: Fill Out Your Profile
Next, create an About Us section that explains your company. Be aware that LinkedIn has a character limit. Keep your description just under the limit. Try to remember to add keywords in this section.
After that, add your website, industry, and any additional information below the About Us section. Be sure to add your physical location. This helps you stay connected with businesses in your local area.
Step 3: Create Your Page
After you fill out all your information, check the verification box to confirm that you are allowed to operate the account on behalf of your business. Select “Create page.” You may receive an error message if your company page doesn’t meet the requirements, which includes having an actual company and business email. You may also be denied because you’ve exceeded your page creation limit.
Step 4: Post Content
Once you are up and running, it’s time to post content! We recommend that you post at least once a day on LinkedIn. Spread out posts daily also do well on LinkedIn. You can write an article, share an image, or upload a video. Do you post blogs on your website? Share them in a LinkedIn post to get more readers. We also find sharing inspirational posts like an inspirational quote or image does well on LinkedIn.
It’s important not to just post any old content. You will be up against many articles and competition on LinkedIn. Therefore, it’s important to create content that will stand out from the crowd.
Step 5: Search For Individuals
All you need is one connection to make a lead! Search for your employees, friends, partners, and family. LinkedIn allows for a ton of customization in searches, so this makes it easy to find people who will be interested in your product or service. Get as many of your employees on LinkedIn as possible.
Step 6: Join Groups
Another way you can make connections on LinkedIn is by searching for groups in your niche. These groups are a great place to create conversations and see what people are most interested in. For example, if you are a roof installer in the Missouri area, search for groups that have to do with roofing or other construction in the Missouri area.
If you can’t find any pertinent groups, make your own! To get started, you’ll need to click on the “Create group” button in the “My Groups” tab. Then you’ll be directed to a fairly simple page that asks you to input a title, logo, and description for your new community. Like your company page, make sure that your description is short, accurate, and interesting enough to build interest.
Posting High Quality Content
If you notice, step 3 is to post quality content. Good content should accomplish two different things. First, it should show others how to solve a problem or do their job better. Second, it establishes you as a thought leader in that field. Both of these should naturally attract more leads.
Good content includes things like post shares, blog shares, presentations, event promotions and portfolio work. Get creative. People’s attention spans on social media last only 2 seconds. Make those 2 seconds worth it!
LinkedIn has its own analytics capabilities that show the impact of your content. These are wonderful, built-in tools for LinkedIn Marketing purposes. It can be a little overwhelming to look at at first, so let’s break it down in an easier way.
You will want to look at 3 things: company updates, followers, and visitors. The correlation between your company updates and engagement data can clue you in on which types of content is working and what isn’t. The follower section of LinkedIn analytics provides insight into your audience. Here you can see your total number of followers, audience demographics, and trends in your growth. The visitor section of LinkedIn analytics gives you data about your company page, not your content. These data points include page views, unique views, and visitor demographics.
These last two points help you see if your targeting works properly and if you need to adjust your content. Use these analytics to check how you rank against any of your competitors and optimize content correctly. Identify your target market so you can write better target-specific content in the future.
If you are ready to ramp up your LinkedIn marketing, call us today at (314) 537-7974 or message us on our website or any of our social media. We are ready and waiting for you!