Nowadays, consumers are bombarded with information and advertisements. It’s more important than ever for brands to establish genuine connections with their audience. One of the most powerful tools for achieving this connection is empathy. In this blog post, we'll explore the pivotal role empathy plays in human-centric marketing and provide actionable tips for incorporating it into your campaigns.
Selecting the right frontend framework can be akin to choosing the perfect tool for a craftsman. Each framework brings its own set of strengths, quirks, and philosophies, which can greatly influence not only the development process but also the end-user experience. In this blog post, we'll take a human-centric approach to compare three of the most popular frontend frameworks: React, Angular, and Vue.js.
Seamless user experience has become paramount for the success of any website. User Experience Design, commonly referred to as UX Design focuses on creating websites that are intuitive, engaging, and user-friendly. This blog post delves into the key principles that drive effective UX design, ensuring that visitors have a positive and memorable interaction with your website.
Is digital marketing and advertising guaranteed? No, it is not! Yet, so many entrepreneurs and small businesses specifically are looking for guarantees behind their digital marketing and advertising endeavors. This includes leads, sales, and revenue amongst a few. I wanted to take a moment to extrapolate the myths of digital marketing in this article.
Modern digital marketing is a lot like a rat race. There are so many moving variables and essentials to know on how to remain strategic, tactical, and coordinated. In this article we break down some of those essentials you should be aware of to keep your business human-centric
Gaining a thorough comprehension of human psychology can be a huge asset to your digital marketing endeavors. A recent post by Facebook and Napster founder Sean Parker regarding hacking of human psychology sparked plenty of controversy on the web. So much controversy that at a recent Axios event he spoke in-depth regarding Facebook and how the platform aimed to get inside our human brains. (more…)
Media has long turned digital, replacing old-fashioned ways of receiving information within our day-to-day lives. Whether it’s social media interaction, advertising, or news consumption we are simply immersed within a digital media world. When you consider various trends and how they shift, you can begin to imagine digital marketing as a constantly moving target.
On the business front, nearly 40% of all companies will be non-existent or non-practical within the next decade. Approximately 70% of all companies will attempt a digital media transition, but only 30% of those will be successful. Although digital media has reached mass adoption, many companies are still struggling with the different facets of digital marketing. Adaptation and transitioning are two of the most difficult things to accomplish. They are particularly challenging at medium-sized to larger corporations. Currently, only 10% of companies consider themselves fully digital while 47% have yet to embark on a digital transition. (more…)
When it comes to marketing in the digital world, the human aspect is needed. What does this mean? Well, according to current trends, fluff approaches and the old car salesman tactics are dead with regards to social media marketing. By connecting with your audience on a more personal level, you’re building more trusting relationships. (more…)